I also developed the second concept I had for the TFL logo by turning it into different symbols for tourist attractions. I tried to stay true to the original logo as it is a very well-known and historical piece of design but used it as a basis to create other illustrations. I went for a simplified style and employed a bit of artistic licence when recreating the monuments to give a playful stylized feel to the images.
I felt these turned out really well and had an almost abstract style that was clearly based on the TFL logo but also was recognisable as a famous London landmark. However some worked better than others and those that were less recognisable or just didn't work visually will probably not be used in the finals. I will select 3 or 4 of the strongest illustrations and incorporate them into the poster designs.
