I thought it would be a good idea to look at previous poster designs for London transport such as these two that were designed in the early 20th century. Both use the symbol of the underground in order to create a dynamic image that says something about the company. For example the left poster personifies the logo in order to create a playful character that advertises the price of a ticket whilst the poster on the right uses the circular shape of the logo to create a dynamic swoosh design that advertises the speed and frequency of the service.
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